Color psychology study results in a nifty little infographic. What could be better? Highlight results from the study: 93% of consumers place visual appearance above other factors when shopping. 85% of consumers indicate color as the primary reason for why they buy a particular item. Color increases brand recognition by 80%. Yellow = Optimistic and Youthful. Red = Energy, increases heart rate and urgency. Blue = Creates sensation of trust and security. Green = Associated with wealth and easiest color for the eyes to process. Orange = Aggressive, call to action. Pink = Romantic and feminine; used to market products to women and teens. Black = Strong and sleek; used to market luxury products or high-end items. Purple = Used to soothe and calm; often seen in beauty products or categories for the aged. More info here
Pop-upView Separately

Color psychology study results in a nifty little infographic. What could be better?

Highlight results from the study:

  • 93% of consumers place visual appearance above other factors when shopping.
  • 85% of consumers indicate color as the primary reason for why they buy a particular item.
  • Color increases brand recognition by 80%.
  • Yellow = Optimistic and Youthful.
  • Red = Energy, increases heart rate and urgency.
  • Blue = Creates sensation of trust and security.
  • Green = Associated with wealth and easiest color for the eyes to process.
  • Orange = Aggressive, call to action.
  • Pink = Romantic and feminine; used to market products to women and teens.
  • Black = Strong and sleek; used to market luxury products or high-end items.
  • Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.

More info here