Puma’s Clever Little Bag
So I picked myself up some Ligas today, and since I finally had the infamous bag in my possession (infamous in the design industry, anyway): I decided to snap some shots and blog about it real quick.
Dubbed Clever Little Bag, this unit of awesomeness is not only topless, missing a large portion of wasteful cardboard, cut out of one piece of material which goes together like a puzzle, and comes hidden in a closable, reusable bag which will mostly certainly become my new lunch bag; but its also saves a few (20) million megajoules of electricity, 8,500 tons of paper, 1 million litres of oil, 500,000 litres of diesel, and 275 tons of plastic. And it looks pretty, coming in a bright red color, with big fat fonts and excellent icons.
It was designed by Yves Béhar for Puma in 2010, and finally started hitting pretty much everywhere in North America in 2011. Since then, it has won the GOOD DESIGN award, as well as the Core77 design awards.
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