2012, The Year Of Tangerine Tango
Pantone has released its always interesting color of year. This year it’s a feisty shade of orange (or red?), and they’ve dubbed it “Tangerine Tango.” The Pantone code is 17-1463, but since I live in the web world, I’ve recreated it with this hex code: #e1523d. I also took the liberty of putting together some split-complements (see graphic above). Those hexes are #348ec0 (blue), and #80cb37 (green).
So get trendy, people. Ditch your boring old Bauhaus red, and convert to Tangerine Tango.
Color psychology study results in a nifty little infographic. What could be better?
Highlight results from the study:
- 93% of consumers place visual appearance above other factors when shopping.
- 85% of consumers indicate color as the primary reason for why they buy a particular item.
- Color increases brand recognition by 80%.
- Yellow = Optimistic and Youthful.
- Red = Energy, increases heart rate and urgency.
- Blue = Creates sensation of trust and security.
- Green = Associated with wealth and easiest color for the eyes to process.
- Orange = Aggressive, call to action.
- Pink = Romantic and feminine; used to market products to women and teens.
- Black = Strong and sleek; used to market luxury products or high-end items.
- Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.
Color spectrum of the sky
