You Took My Name
Dorothy is working on a fun project that’s been catching a lot of well deserved web-buzz lately. They call it “stripping famous logos back to their basic graphic form,” I call it a fantastic experiment in brand recognition, and an affirmation of all the work that goes into something that seems so simple in the end: Color, and form.
Check out the rest of the pieces here: http://www.wearedorothy.com/news/you-took-my-name/
Color psychology study results in a nifty little infographic. What could be better?
Highlight results from the study:
- 93% of consumers place visual appearance above other factors when shopping.
- 85% of consumers indicate color as the primary reason for why they buy a particular item.
- Color increases brand recognition by 80%.
- Yellow = Optimistic and Youthful.
- Red = Energy, increases heart rate and urgency.
- Blue = Creates sensation of trust and security.
- Green = Associated with wealth and easiest color for the eyes to process.
- Orange = Aggressive, call to action.
- Pink = Romantic and feminine; used to market products to women and teens.
- Black = Strong and sleek; used to market luxury products or high-end items.
- Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.
15 logos with hidden messages. For example, the above logo actually shows the geographical growth of London. Some of these actually pretty cool. Others are lame. Like FedEx.
Awesome ads from the Breast Cancer Foundation. Done with no-dry grease paint by DDB Marketing Group, in Singapore. More here.
