Color psychology study results in a nifty little infographic. What could be better?
Highlight results from the study:
- 93% of consumers place visual appearance above other factors when shopping.
- 85% of consumers indicate color as the primary reason for why they buy a particular item.
- Color increases brand recognition by 80%.
- Yellow = Optimistic and Youthful.
- Red = Energy, increases heart rate and urgency.
- Blue = Creates sensation of trust and security.
- Green = Associated with wealth and easiest color for the eyes to process.
- Orange = Aggressive, call to action.
- Pink = Romantic and feminine; used to market products to women and teens.
- Black = Strong and sleek; used to market luxury products or high-end items.
- Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.
